McDonalds

Main values of the brad are its consumers of any gender, age, race or religion and to satisfy any food cravings. In all ads people are smiling and having fun it is intertextual messages that McDonalds makes you happy and love it. Also, there is always identical brand marks such as visual logo, clown and auditory sound, that make easily identify the brand. It always use its products  with the logo. The number of people is also important as it shows popularity of the company and consumer care. There is also a humor in each ad. These all things tells us that McDonalds care about its customers and that it is very friendly place where everyone become equal as they have “something is common” like McDonalds.

Even there are humor is each ad there are different genres with different narratives and products promoted.

It developed its identity by involving popular stars or images in adverts and menu items. As it is global brand it quit transforms its menu for the local consumers, then promoting it in the broadcast.

The message changed because McDonalds become more powerful and globalized. It shows that it can make people from different countries together, so we all have “something in common”. As it involved popular characters, starts or images, it showed the connections with these popular things and somehow shows its quality and reliable.