Reflection on practical work (the Shoot)

Before the starting shooting we created a storyboard where we included all relevant information such as mise en scene things, distances of camera and angles, details about characters and settings. Then we took relevant equipment: 2 cameras and 2 tripods. During the shooting we realized that we are not able to do work based on our storyboard and plans as there were some factors, which we overcame.

There were several factors, which affected our work. Firstly, we did not know how to use the tripod, so we waist our time on understanding how does it work. After several tries we just drop it and did not use it, because we did not have enough time as it was night and weather was very cold, as we were outside. Secondly, we wanted to take some photos inside McDonalds, however stuff did give us permission, so we had photos only outside. Thirdly, we specially went to Brighton in Thursday night, because we realized that there will be less people and no one will worry us, however, there were more people than we though and some strangers starred at us, so it made uncomfortable atmosphere. Lastly, we knew that at that time there might be not enough light, so we prepared to overcome such problem, however, in the reality it was much harder. There were natural light in the city from buildings and other things, but some times we did not know how to use it in proper way, that will create special effect that we wanted to achieve.

Our project differ from original material in changes of brand and context. However we did not change the message and main idea. We saved the concept of reliability of the product that serves consumers at any time of the day and fulfill special needs. We changed the brand from MCDonalds to the university library, and main goal was quit similar ( to find something) but in our project it is not pickles but WiFI.  We changed it because it is more proper in our students situation and we thought that the library like McDonalds can be there for its customers. Also we thought that to copy an original advert is boring and would not give us additional points. We tried to be more creative and use our knowledge.