Plan

My plans for the practice project are decide where and when we will take photos and how we are going to take them. Firstly we should have a narrative plan, which will explain what is starting point and where we will finish. Also we should discuss when we meet to take photos and which photos. As more detailed the plan will be as better work will be.

I choose this advert because I think the idea with pickles is very creative and unusual. It has a comic effect which make the clip funnier. The advertisement goes only 1 min but the concept is clearly seen and makes the audience what to buy the product. The romantic aspects also make me like this video because to see how a husband cares his pregnant wife is so cute thing. After watching it leaves pleasant feelings and impressions of the brand.

We want to take the main concept of being there for its customers any time of a day and night, but change the brand and character. We want to take the university library except McDonalds, because rather than coping the whole advert, it will be better to have own idea and create it, but save the main features of the advert. Our main character is a student who also wants to find something, which he is extremely needed at the night, which is WIFI. The target audience is clearly seen in the concept. Moreover, we still have main settings of a flat and the city as in the advert, because both emphasizes the proper environment and develop narrative. Similarly to the advert’s the voyage and return narrative we will have in our video. Our character also go to the city to find something and at the end he finds special place where he found it.

The problems, which we might face, are the weather, lighting, laziness and people who will be engaged in the video. When we will have a plan of time when we take photos and what photos, the weather might be not good for the work, so we should be prepared for different obstacles like rain or clouds, if they affect the lighting, which is the second problem because we might want to use natural lighting in streets. Also I think our laziness might be a problem as we should visit many places in different time of a day for our advert. If someone in the group will be lazy to do it others should be maximum organized. Other people who will be engaged in our photos might not like participating, so we should have their permeation, so it will be fair. In addition as we going to take pictures in the train, we should be sure that the train station opened and the rain works.